The Creative Capitalist:

Finding financial success in the creative realm

By Lena Katz
About Lena Katz

Lena Katz is a writer for print, digital, television and mixed media. Her editorial clients include AOL, HCP Aboard/Miami Herald, Caribbean Travel & Life, Islands, Tango, Disney, Time Out and Forbes. Katz writes for a number of in-flights and hotel hospitality magazines. She has a syndicated singles’ travel column on LavaLife, a 7 million-member dating site. Through this, she is syndicated onto Canoe and MSN. She is the local editor of Zagat Los Angeles Restaurants.

Her marcom and copywriting experience encompasses consumer, B2B and Film/TV. She has written corporate style guides, branding bibles, nomenclature and brand archives. She works across a variety of delivery platforms including print, interactive, in-store, mobile, video and VO.

Her clients include Amgen, Harrahs, Gateway, Sony, the Milken Institute, Liz Claiborne and South Coast Plaza. She’s worked with agencies such as 30Sixty, Aerial Corporate Identity Design and Abert|Poindexter, on accounts like Acer Computers, Paramount Home Video, RCI, Hawaiian Air, Yahoo, Universal Studios Home, 20th Century Fox, Beefeater Gin, Finlandia Vodka, Regent Resorts and MGM/Mandalay Hotel Group.

 
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